When I started working on my album I wanted to create something I’d be proud of in 20 years time no matter it’s popularity - something I knew had been fully considered and was the best thing I could produce at the time of my life when I was creating it.
I was writing conflicting songs every day, one would be about love and the other would be about hate, one would be soft, one would be hard. I went into a songwriting hang with my friend Charlie Elwess (cowrote “Lately”, “Sick” and “WTF”) and was telling him how I was worried that the album was pulling in opposing directions, but he saw that as a positive..we talked it over and the conversation reminded me of where I started when I decided I wanted to do a solo-artist project.
When I decided to be an artist I was obsessed with opposites and contradiction, in fact it was my whole mantra and vision and it gave meaning to everything I was doing. On day one I wrote “Through the art-of-contradiction Elle Exxe will inspire people to care for each other no matter what race, sex, sexuality, disability, life-experience, social-class, religion, beliefs or community they are part of.” To me the art-of-contradiction is defined as using contrasting view-points or styles and connecting them. My belief is that by highlighting one extreme next to another you can open up a meaningful conversation internally within people and externally within communities. My inspiration has always come from artists who are deemed “controversial” because they show an extreme, it doesn’t necessarily mean that’s their personal belief or that they won’t change and do the opposite later - it's just what they're doing "right now" and it can change society - just look at Roy Lichtenstein, John Waters, or even Eminem or Lady GaGa. It’s self-sacrificial art to open peoples minds and help people to talk (which is what I believe is an artists duty). Anyway..I digress..
Back to “Love Fuelled Hate” - the concept was about “Love” and “Hate”. Hate often doesn't exist without love existing first, so in this story love fuels hate. There are 7 tracks on the “Love” side and 7 tracks on the “Hate” side. Every song had to be connected so that the album could be listened to as a whole piece. I wrote a film script at the same time, so all the songs connected into a storyline (I still want to make this film one day - it'd be like a John Waters/Wes Anderson/Nadia Lee Cohen vibe based in Los Angeles). The story essentially takes you on a journey from lust to love and commitment then through betrayal, hate and fury before acceptance. The finale “Understand” was really important to me because it meant the journey could begin at love again. I’ve always felt like once you can understand why someone hurt you it can be easier to accept, move forward and return to love and warmth again. It also marked a musical change in my style and hints towards what’s coming next.